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LEADERSHIP What you can do through you own efforts is limited. What you can do through the efforts of others in unlimited. Zig Ziglar 1. Those that Make Things Happen 2. Those that Help Things Happen 3. Those that Don’t Know What’s Happened Types 1 and 2 are necessary to the success of any Sales & Marketing Team. Type three’s best selling performance “most likely” was in landing the job. To succeed in the Sales Profession you MUST have a Do It Now, No Excuse, and Positive Attitude. The Profession of Selling is all about performance and results… nothing else counts. The Selling Profession isn’t much difference than participating in any sport, the objective is to outscore your opponent and win the game, and everyone is observing your performance; your customers, peers, management, your competitor, and most important, your family... everyone is depending on your success. As you continue to study the Art of Salesmanship you will begin to develop a pattern of success that will not only bring you and your family financial rewards, but it will also begin to establish you as a leader in our industry. |
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Webster’s Dictionary defines MANAGER and MANAGEMENT Manager - A person who manages; especially a person who manages a business, institution, etc. Management – The act, art, or manner of managing, or controlling, directing, etc. A Manager’s Obligation is to lead other people, and to constantly work with the people under your supervision. A Manager MUST, at all times, display the qualities of abilities of leadership, salesmanship and open-mindedness. A Manager is expected to perform all the necessary requirements successfully such as; sales leadership by example, recruiting, training, and interviewing prospective salespeople and Newcomers to Sales. Performing all phases of the Sales Profession will make it possible for you to reach the income goals you are striving for. Successful Managers realize that their own enthusiasm will be contagious and reflected in the results achieved by their people. To be a good Manager you MUST be a GOOD LISTENER as well as a GOOD PLANNER, but above all you MUST be A DOER, not a TELLER! No one Plans to Fail, but you most likely will fail as a Salesperson and a Manager when YOU FAIL TO PLAN! EIGHT BASIC ELEMENTS OF SUPERVISION from “Dunn’s Review & Modern Industry” 1. A Supervisor must set goals for his/her people – in terms of Results, not actions. 2. A Supervisor must be responsible for training his/her people. 3. A Supervisor must check and follow up on his/her subordinate’s performance to make sure that they have a good understanding of the work they have been assigned to perform. 4. A Supervisor must discipline. This means that you must set a good example to follow. 5. A Supervisor must stimulate subordinates and motivate them to do their jobs better. 6. A Supervisor must install new company policies and new methods. 7. A Supervisor must develop his/her subordinate for promotion. 8. A Supervisor must call his/her people to account, which means complimenting in public for achievement as well as correcting them in private when they make errors. RULES FOR SUCCESS by Bernard M. Baruch · Be Quick to Praise. People like to work with people who praise them. Be sincere when doing this. · Be Polite. When you are, others will be polite to you, and that alone makes life a little bit easier. · Be Helpful. This is the first definition of success as well as common courtesy. · Be Cheerful. There are enough crepehangers around without adding to the list. · Don’t Be Envious. By far, the better way is to assume what the other person does, you can do as well or better. Remember, as a supervisor, just as a coach, you could very well be in the process of developing of the world’s next superstar.
Entrepreneur - A person who organizes and manages a business undertaking. Certainly we are all entrepreneurs and are rewarded in direct proportion to our ability to organize and manage. |
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From the Harvard School of Business “In a sense we can view the entrepreneur in business today as a person who practices the ART of business. He constantly seeks new relationships with his environment. He conjures up new configurations of facts and ideas. He dreams and he makes his dreams into reality. And in the process, he leads. He convinces others of the value of their goals. His energy and dedication attract others to join in his undertakings. The entrepreneur is intellectually and emotionally oriented to the future. To him, what is is obsolete. He seeks to control his environment, not to resist it. He works harder and longer than other men but does not call it work because he enjoys it so much. He is a risk taker, but he can relax amid tension because his security lies in his confidence in his ability to think creatively and constructively. He is likely to be indifferent to the pipe-and-slippers or cigar-and-brandy concept of security, and to create havoc in an environment where systems, procedures and work measurement techniques are prized.” Use this reprint from the Harvard School of Business as the basis for your next meeting. There’s a tremendous amount of good information in this article for the modern entrepreneur who typically works in the unstructured environment as an Independent Contractor or in the Direct Sales Business. 1. Practicing the Art of Business. 2. Dreaming, and making dreams into realities. 3. Convincing others of the value of their goals. 4. Energy and dedication attract others to join in their undertakings. 5. Importance of being intellectually and emotionally oriented to the future. 6. Working harder and longer than others, but not calling it works. 7. Taking risks. 8. Confidence in ability to think creatively and constructively. 9. Indifference to the outdated concept of security. 10. Controlling the environment – not trying to resist it. HOW’S YOUR ATTITUDE TOWARDS OTHER PEOPLE? Our attitude toward other people, places and things are an all important part of our make-up, along with how we view our situation and how well adjusted we are to the world in which we live. |
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ANSWERS TO MANAGEMENT As a guide to your thinking, we would like to suggest a few questions, with no answers, for you to ponder. Perhaps as you consider your answers you will see some opportunities for a change or improvement. 1. How willingly do you accept criticism? 2. Can you argue without anger? 3. Will you own up to a mistake? 4. Are you charitable of the obvious shortcomings of others? 5. Do you patiently take your turn? 6. How about sharing your best sales or management ideas with others? 7. Do you readily seek the counsel of others, admitting they know more than you do about a particular subject? 8. Do you receive real pleasure out of seeing others succeed? 9. Can you take advice, coaching, instruction, especially from someone younger in years than you? 10. Are you good natured about a decision that goes against you? 11. Are you open-minded enough to try another’s method? 12. Are you completely loyal to your company? 13. Would you rather “let Joe do it” than pitch in and help? 14. Do you feel that your work is for the good of the team, or for your own good? 15. Will you work a long day when you know, only you, will know that you’ve done it? 16. Do you think you know or do you care what other people think of you and your performance? 17. Is your spouse or significant other behind or against your work efforts? |
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IMPORTANT CHARACTERISTICS FOR SUCCESSFUL MANAGEMENT Character – It’s important to be honest and dependable, not bridle. Can you accept criticism or suggestions from above or below your management level on a business level and not crack, falter or weaken. Courage and conviction will push you towards any problem needing a solution. Desire – It’s important to have a deep, ever present, burning desire to achieve success. It should be so dynamic that you will not be willing at any time to postpone the doing of things that need to be done, now. Your desire must be the kind that drives you to pay the price of true leadership. Intellectual Competence – It’s important to have native intelligence so to think clearly and concisely about the business and company problems, and to be able to absorb and apply company policies and plans. You should be able to solve problems and never be the one to make problems for your superiors. You must be willing and able to make decisions well and quickly based on the facts and your good judgment. Personal Relations – You should understand, know and be able to apply rudiments of human engineering, as well as possess workable knowledge sufficient to lead and inspire your people. You must be able to resist temptation to do things that will be harmful to the morale of your team, and understand human nature well enough to be able to keep your team working together successfully. Sound Planning Capacity – To build a connected, integrated program or plan which keeps the attention focused on several important factors concurrently, you need to be able to think straight. Plan your work and work your plan, be open to adjustments and drive toward a successful conclusion, meeting all deadlines. Responsibility – You must be able to assign and delegate responsibility as well as authority, and be willing, able and capable to handle the responsibility to get the job done on schedule. Follow Through – Buttressed by good health and above average energy and ambition, you must have an unswerving singleness of purpose and the persistence to stick to and charge on with bulldog tenacity towards the completion of current and long-range tasks. |
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FIFTEEN MANAGEMENT QUESTIONS Here’s a test of 15 questions taken from an article in Business Management. Use this to determine you effectiveness as a Leader. 1. DO YOU KNOW WHAT’S IMPORTANT TO YOUR PEOPLE? The continuous study of what makes people tick is a must for getting things done through others. Motives and attitudes are important clues, and they can be determined only by careful scrutiny of those under your supervision. Since security is the primary driving factor in most people, stressing their contribution and their role in your organization is a strong way to get them to put forth their best efforts. Obviously, people vary widely in their characteristics. Well-timed praise may spur one person to new heights of achievement, and it may inflate another’s ego. A skillful manager hunts for the right approach with each person. Since people’s motives and attitudes are heavily conditioned by their personal situations, you’ll gain much be listening for the salesperson’s off-the-job interests and concerns. 2. DO YOU SET HIGH STANDARDS FOR YOUR PEOPLE? People tend to perform according to what is expected of them. If you are irregular in your own work habits, late for appointments, unclear in expressing yourself, careless about facts, bored in attitude, there’s a good possibility the people under your supervision will be as well. On the other hand, when you establish and live up to high standards, in all probability your people will be eager to follow your example. Moreover, it’s important to have confidence in your people to maintain high standards. When they feel that you really believe they can do a first rate job, they will usually rise to the level of your expectations. 3. ARE YOU CONSIDERATE? Few things contribute more to building a hard working team that a considerate leader. Be calm and courteous towards your people, even those who test your temper. Always consider the possibly effects of the decisions you make on your people, beforehand. Take into account their problems, both in the business and their personal lives. Do all you can to build pride in the in their work as well as their self respect. 4. ARE YOU CONSISTENT? If you fly off the handle unexpectedly, you may frighten subordinates in unproductively. If you vacillate in reaction, mood and manner, you may bewilder them. Neither pattern of behavior will win their confidence or cooperation, which you must have to get things done effectively and efficiently. People will follow a leader whose course is steady and actions predictable. 5. DO YOU EMPHASIZE RULES RATHER THAN RESULTS? It’s important to judge their actions by results, so you may ‘at times’ want to go easy on the rules. Doing it by the book doesn’t always produce better results or inspire creative solutions. If an unorthodox method works effectively and pleases those who use it, don’t discount it just because it isn’t according to policies and procedures. At the same time, you cannot give your people the idea you’re in favor of irregular or questionable methods or actions. The key is whether worthwhile results are achieved through good judgment and the reputation and policies of the company are not violated. |
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6. DO YOU CURB YOUR URGE TO TALK? As mentioned in point one, the boss who knows his/her people, their habits, worries, ambitions and touchy points, comes to appreciate why they behave as they do. The best and most efficient way to know them is to encourage them to speak freely, for you to do less talking and more listening. 7. DO YOU GIVE YOUR PEOPLE A SENSE OF DIRECTION? In order to plan their time intelligently and work effectively, people want to know where they are going, what they are doing and why they are doing it. Quality people seldom enjoy working day to day without a purpose. Make clear the relationship between their work and the Big Picture. To do so, you must have a clear picture of the Vision. As members of your team, your people are entitled to know what’s going on. Provide them with enough information about conditions and events in the company as well as the industry to allow them to envision for themselves and the importance of their daily work in relationship to the Big Picture. 8. DO YOU BRING YOUR PEOPLE IN ON YOUR PLANS EARLY? Obviously, some plans cannot be discussed very far in advance. However, plans and objectives should be discussed before being finalized. Regular meetings or briefings will give your people an all important sense of participation. Furthermore, when they have a part in shaping the plan, they will feel a sense of personal responsibility for its success, and they will usually carry out the plan successfully with vigor and precision. When briefing your people, you may want to ask for their help and council, and it’s important to mean it. When you do, your people will have an all important feeling being part of the team, and your confidence in them builds personal self esteem as well as team spirit. Your team will be anxious and willing to work hard towards a successful end. Equally important, they may have other ideas and solutions that may never have been discovered if you had not asked for their help. 9. DO YOU TELL THE ORIGINATOR OF THE IDEA WHAT HAPPENED? When you do, they will study solutions to other problems and offer suggestions. When their idea has been accepted by upper management, they will be encouraged to see the results of their thinking put into effect. When their idea is not accepted, they will more readily accept the rejection when you take the time to explain why their idea was rejected, and may even be more inclined to analyze a problem in more detail in the future. 10. DO YOU GIVE YOUR PEOPLE A SENSE OF IMPORTANCE? Most people need to think that their job is important, or ‘at the least’ how their job fits into the grand scheme of things. You can provide your people with a sense of their jobs worth by periodically counseling them on where stand. |
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11. DO YOU REPROVE IN PRIVATE AND PRAISE IN PUBLIC? Reprimands in the presence of others will bring humiliation and resentment. Instead of a desire to do better in the future, criticizing a person in front of others undermines morale and self confidence, and may compromise your ability to lead your team. When you must criticize, be sure it’s in a private manner and on an individual basis. There’s way to provide constructive criticism as well. First, get all the facts, and review the facts with those concerned, then reach an agreement that the facts are correct and the course of action to be taken constructive. When you meet with the individual focus on the methods or the results, not personalities, if possible, always begin with a bit of honest praise, and make it a constructive learning experience. Most people thrive on appreciations, praise before others often has multiple benefits; it tends to raise morale, prestige, and strengthens self confidence, important factors in the development of capable personal and team spirit. However, be sure that those you praise are actually those who deserve it. 12. DO YOU SHARE THE SPOTLIGHT FOR ACHIEVEMENT? Taking full credit for something that partially or totally belongs to one of your team members will destroy initiative as well as a willingness to take responsibility for the successful completion of future objectives, projects and problems. And the feeling will quickly pass on to other members of your team as well. Giving a person fair recognition for their contribution has a double effect, they receive the appreciation and recognition for a job well done, and you win the cooperation and support of a loyal worker. 13. DO YOU ISSUE ORDERS AS SUGGESTIONS OR REQUESTS? If you’ve contracted or hired people with ability and initiative, you will receive better results by putting instructions in the form of suggestions, issuing orders or commands should only be used as a last result. When you find yourself having to give orders and commands most of the time, it may be an indication that it’s time to examine how you’re handling your own responsibilities. 14. DO YOU MAKE YOUR SUBORDINATES RESPONSIBLE FOR DETAILS? When you insist on handling all the details just to keep yourself busy and to give yourself a sense of working, you discourage your subordinates by competing with them. Moreover, performing most of the details yourself, you prevent subordinates from learning to make their own decisions. A good manager plans the work for others to handle, then makes sure they handle it. Inspect what you expect. 15. DO YOU ACCEPT MODERATE GRIPING AS HEALTHY? In small doses, griping can serve as a safety valve for your people. Even if they worked for a perfect boss, most would still complain, just because you were perfect. However, when you have a person that is continuously negative and critical of everything the company does, it may be time for that person to find a company they can support. Keep in mind, at times and especially in sales where incentives can ratchet up someone’s income significantly, some confuse what they earn is what they are worth “and more” on the job market. |
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Top Ten Motivating Factors – in order of their importance 1 Appreciation/Recognition for a job well done 2 Feeling "in" on issues 3 An understanding attitude from their manager/supervisor 4 Job security 5 Good wages 6 Interesting work 7 Advancement opportunities 8 Loyalty from management 9 Good working conditions 10 Tactful discipline Opportunities to Advance: Compared to most companies, Health Craft has a longstanding history of relatively low turnover. Never the less, it’s always interesting to identify and solve the specific problem(s) that exist in order to provide a great workplace for our salespeople and employees. 1 Conduct periodic career planning discussions with each person individually and help them identify where they feel they are going. Provide some realistic guidance during these discussions. 2 Assist each person in developing a written career development plan with specific objectives, tasks, timelines, etc. in order to help them reach the agreed upon goals. 3 Explain tiers or levels of jobs that have definite knowledge or skill levels that provide for increased responsibility, cross train, and be sure they understand two things 1) taking on increased responsibilities equals more compensation, and 2) the first objective of business is to earn a profit before increased compensation becomes a reality. Salespeople understand more sales equals more income, but at times employees will suggest they could accomplish more IF they had an assistant. This may not be “taking on more responsibility”, and assistants don’t work for FREE. Supervisors as well as employees and salespeople MUST be held accountable for expenditures and budgets. 4 Do not allow people, especially those in leadership positions, to openly discuss the lack of advancement opportunities within the organization. There’s enough Success Stories of specific individuals to validate any company, and especially Health Craft. 5 Identify specific ways to increase skill, knowledge, and responsibility levels for each position within your responsibility. Study the facts and educate your people. 6 Help to encourage a culture of development and possibilities for advancement. Your personal example in this area will speak volumes. By the way, what was the last book or website research you read that has application to your position? Knowledge = Power. 7 Do not hold back anyone back from an advancement opportunity simply because they are too valuable to you personally in their current role. Always consider what’s best for the individual and the organization as a whole. Remember, your people are as interested in their overall career as you are with yours. Use these and other ideas to help fulfill this intrinsic need for advancement opportunities within your supervisory area and the organization.
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