COOKING SHOW SCRIPT

 

NOTE: Our Cooking Show Script was originally written and performed by motivational speaker Zig Ziglar when he was in the cookware business in the '50's and '60's. It works! If you will study it, learn it, and "Make it You're Own", it will work successfully for you as well.

 

 

WELCOME (Connect with your audience)

How many people came to see the cooking show?  How many came to rest?  How many don’t know why you’re here?  Welcome to the club.  Whatever your reason for attending, I’d like to welcome you to the “Better Health Cooking Show” sponsored by Health Craft.  If you haven’t seen our show before, this is the show that was featured on the Food Network 5 years… we have shopping tips, household hints, recipes, FREE door prizes, and we’re even going to talk about saving money!  How many of you like to save money?  Good,  I’m going to pass this pan around.  Put all your money in it and I’ll save it for you.  J

 

If you want to start saving money, the best place to start is where you spend the most.  What’s the most expensive room in the house?  The kitchen…  It is the kitchen, so here are some good tips…

 

THE BIG INVESTMENT (FOOD)

·         The average family today spends $120 a week on food…

·         $500 a month…

·         $6,000 a year…

·         You’ll invest $180,000 on food over the next 30 years, maybe more.

·         Is this OPTIONAL… or a NECESSITY?

 

COST of a KITCHEN

We bring our food home in a $20,000 to $30,000 vehicle to:

·         The Most Expensive Room in your Home, which is? The Kitchen

o   $20,641 is the average cost to remodel a kitchen: appliances, countertops, cabinets, flooring…

Source: Remodeling Magazine

 

The Main Purpose of your Kitchen is to generate MEALS, and the meals that come out of your kitchen can be evaluated by 5 criteria, you’re looking for;

1.      SPEED…

2.      NUTRITION…

3.      You want the food to LOOK GOOD…

4.       You want your meals to TASTE GOOD…

5.      And you want the COST of the MEALS to be within your BUDGET…

 

NOTHING in your kitchen will have more of a positive impact on the outcome of those 5 criteria than your COOKWARE… It is the MOST IMPORTANT THING in the MOST EXPENSIVE room in your home. Wouldn’t you agree?

 

BUT WE COOK IN…

Outdated, mixed matched, inexpensive pots and pans that;

·         Can add contaminants to your food, and…

·         often require the use of GREASE and WATER

·         Old fashioned cooking methods that destroy much of your food’s value.

 

DOES THIS MAKE ANY SENSE?

 

 

TELL them WHAT YOU’RE GOING TO DO

For example, what do most people do to carrots and potatoes before they cook them?   Peel them.  And where do the peels go?   In the garbage, So, where do your minerals and vitamins end up?  In the garbage, And where does your health end up? In the garbage

 

Today I’m going to show you how to fry meat without grease, how to cook vegetables without water, how to bake a cake without using your oven, and I’ll even tell you why you should eat a salad every day.

 

TELL them ABOUT THE COMPANY

Health Craft started in 1939 with the old-fashioned salad machine.  Some of you may remember our original three-legged base…  This is the new Health Craft Kitchen Machine.  Today it weighs about 8 pounds.  It’s not a gadget, it’s a kitchen appliance and it’s the only 1-pc unit on the market today, making it easy to clean, use, and store.  Today, we put one large suction cup on the bottom, that’s a space saver.  Place it down on any clean, firm surface, turn the plunger handle from right to left, and that locks the Kitchen Machine in place.  It comes with five surgical stainless steel cutting blades, not chrome plated like the Kitchen Aid.  These blades perform more than 240 different cutting operations in the kitchen.  It retails for the price of a good pop-up toaster, yet it does the job of an electric food processor that sells for well over $350.00.   This is blade #1; all the blades are numbered on the bottom… a recipe instruction book comes with it to show you how to use it, along with our exclusive food guide.  When you want your blades on, you turn them on, when you want them off, turn them off.   It’s safe, simple, and easy to use.  It’s not a meat cutter; it’s a food cutter…

 

INTRODUCE THE ENTIRE LINE OF PRODUCTS

From this one product we developed:

·         A complete line of Waterless/Greaseless Induction Cookware…

·         The Gourmet Skillet Collection…

·         A Collection of Large Stockpots and Pasta Pans…

·         The Liquid Core Electric Skillets…

·         …And a complete line of Professional Cutlery…

 

Our products not available in retail stores, they can only be purchased through Cooking Classes.   So when you see something you like, please let me know and I’ll explain how you can order factory direct and save money.

 

Now that I’ve got the commercials out of the way, let’s do some cutting…

FOOD CUTTER DEMONSTRATION - BLADE #1

 

·         GRAHAM CRACKERS - We were doing a cooking show one night, and a lady ordered two Kitchen Machines.  One for herself, and one for her daughter, we asked what impressed you most…  She said the Graham Crackers…   It seems whenever she made graham cracker pies; she’d put them in a paper bag, wail the dickens out of them with a rolling pin and then roll over them.  Well you never have to do that again.  Just run it through the #1 blade and you get all the graham cracker pie crumbs, bread crumbs, and cracker crumbs you want, at the rate of a gallon a minute.  This is how you save money in the kitchen!

 

·         CHEESE - When you buy cheese, always buy it in bulk form.  A lot of people still buy grated cheese in little containers… where they give you all the ends, wax, and leftovers, and charge you a $1.89 for an ounce to an ounce and a quarter.   That’s $25 to $30 a pound!   I bought this cheese this morning for about $7.00 a pound… you get all the cheese you want, as much as you want, and it’s always fresh.  If you use this to only grate cheese, it’s worth its weight in gold.  Isn’t that nice?

 

§  SOAP (Prop – Bar of Ivory Soap) - If you want to save money on liquid detergent, take a bar of soap (Show bar of soap), run it through the #1 blade and put it in a jar of water. You get a $3.59 bottle of Ivory liquid for 75 cents. That’s the way to save money in the kitchen!  (Don’t run soap through the Kitchen Machine, just explain it as a way to save money)

 

·         LEMONS - Anytime you need lemon, orange, or grapefruit flavoring, any professional chef will tell you that all natural flavoring is in the zest of the fruit.  Take your lemons, oranges and grapefruit and scuff ‘em on the #1 blade…  there’s no artificial flavors or colors, it’s all Mother Nature’s own, and you can still use your lemon for whatever purpose you bought it. 

 

·         BUTTERNUT SQUASH - How many of you like to bake?  Around the holidays, take your pumpkins or butternut squash, cut them into sections like you see here, place the tough outer covering away from the blade and run it through the machine… NOW WATCH CLOSELY… it not only chops your vegetables, it PEELS them… all in one operation.  No other food processor in the world will do that.  Once you get it cut up this fine, it will cook in one-tenth of the time.  Just cream it together with a fork, add cinnamon, nutmeg, and brown sugar.  It will melt in your mouth… Isn’t that great? (Shake your head yes!)

 

·         CARROTS - If you want to get the kids to eat their vegetables, take a carrot, run it through the #1 blade, put it between two slices of whole wheat bread with a little bit of honey and peanut butter… the kids will go for it in a really big way.  You can also use this (grated carrots) for carrot cakes, carrot and raisin salads, and salad toppings.   Isn’t that a great way to get your family to eat fresh vegetables? (Shake your head yes!)

 

·         CELERY - For those of you who don’t eat celery anymore because the tough stringy fibers get caught in your teeth and gums, if you have your own snappers you know what I’m talking about… you’ll have to listen for the jokes here… take the tough stringy fibers, place them away from the blade, watch closely, it not only chops the celery for tuna fish and egg salad sandwiches, but de-strings it all in one operation.   No other food processor in the world will do that. 

 

·         SEGWAY TO WATERLESS COOKING - Now if you’ll notice, the whole time I’ve been cutting, there’s no juice dripping from the Kitchen Machine.  It doesn’t crush the vegetables.  It cuts them.  But, look at this…would you believe from one stalk of celery you get all this juice?  See, the juice of the vegetable is the blood of the vegetable…when you peel and boil, you spoil.

 

 

WATERLESS COOKING (5 vegetables in 1.25-qt covered saucepan or med. skillet)

 

·         CARROTS - The first thing on the menu are carrots… Don’t peel them, brush them with a vegetable brush and run them through the #5 Blade.  This is very important, vegetables that are cut evenly, cook evenly.  If you already own a good set of waterless cookware, and you’re not using it properly you should have the Kitchen Machine to do your cutting for you.  And if you’re on a budget and have to eat carrots 5 nights a week you can make them look different every night.  You can slice them, dice them, chop them, waffle cut, and even make baby food….  Once the vegetables cut, then you’re ready to cook. 

 

·         MEDLEY OF VEGETABLES - Now watch closely.  I’m going do something you’ve probably never seen before…. I’m going to bake a half potato, cook carrots, broccoli, corn-on-the-cob, and red and green cabbage, all in the same pan.  Five different vegetables will all cook together with no interchanging of colors and flavors. 

 

• RINSE THE VEGETABLES - When you’re cooking fresh vegetables you want to rinse them with cold water because they dehydrate from harvesting.  Then pour all the water off.   Just the water that clings to the vegetables is all you need to cook with.  That’s waterless cooking…   I was doing a show and a lady came up and said, “I do the same thing, but I use a little water and I pressure cook or steam!”   That’s like the egg that’s almost fresh.  Even if you use just a little water, once you go above the boiling temperature, and you can smell the vegetables cooking, you’re losing precious minerals and vitamins.  For example, do you ever cook cabbage?   The whole neighborhood knows what you’re having for dinner.   What you smell escaping into the air is phosphorous, magnesium, sulfur, and the minerals, and vitamins.  The only thing left is the gas.   Folks, these are the only jokes they gave me for the whole weekend…. you’re going to have to help me out here!   It’s very important to cook below the boiling temperature, without the water.  That’s the way we are going to cook today!

 

 

HEALTH CRAFT FEATURES (Prop 2-qt pan & cover) – Health Craft is unique… Each pan is five (9) plies of metal bonded together with a silver interface, Full Body construction across the bottom and up the sides, so it cooks from the bottom up, the sides in and the top down.  Around the top of every pan is a polished rim, and in that rim is a well to collect moisture.   The lids are angled to fit inside the well to form a vapor seal.  On top of every lid is a vent that you can open or close depending on what you’re cooking.  If you want to cook vegetables and retain the minerals and vitamins, how should you put the vent?  Closed…   See?   It’s just common sense. 

 

With Health Craft there’s no pot-watching, mixing, and stirring, no playing peek-a-boo with your vegetables, no valves or whistles to drive you crazy, and no raising and lowering the temperature. Health Craft is a one-temperature cookware.   It does all the cooking for you and it even prevents burning.   I’ll show you how it does that in a minute!

 

BAKING ON TOP OF THE STOVE (10” Liquid Core Electric Saucepan) - Now we’re going to bake a cake without using an oven.  This is our NEW 10” liquid core electric skillet.  2-plies of Surgical Stainless Steel and in between 2 of the plies we’ve injected liquid silicon oil.  The heating element heats the oil, and the oil, in-turn, heats the pan.  You can see I’ve already prepared this with some brown sugar, pineapples and cherries.  We’ll just pour in this cake mix, set the dial to 225° and we’ll have a pineapple upside down cake in just 18 minutes.  Can you see how Health Craft Cookware will save money in your kitchen?

 

 

SEGWAY TO GREASELESS COOKING/Frying without grease

 

·         #1 KILLING DISEASE (heart attacks) - Now, before I fry the meat, can anybody tell me what the biggest killing disease in the United States is?   I had a lady the other night that said “Kids!”  She said she had eight and all eight of ‘em darn near killed her!  It’s heart disease.  How do you get a heart attack?   It’s from stress, hypertension, and too much salt in the diet.  Salt is so dangerous “Time” magazine called it the “Silent Killer.”  They said you shouldn’t use it. Here’s why most people do and I think you’ll agree.  What happens to salt when you pour it in water?  It dissolves.

 

·         COLOR DENOTES MINERAL CONTENT (Glass with orange water) - Do you see how much color we have just by rinsing the vegetables in cold water?   Color denotes mineral and vitamin content, so if you’re cooking vegetables in water, you’re dissolving out the minerals, vitamins, and taste.  Once the taste is gone, what’s the first thing most people put on their food?  Salt...   The next thing is butter, and then you’ve got stomach problems, heart problems, and weight problems, all kinds of problems.  Health Craft Cookware is not only waterless, to preserve the minerals, vitamins, and taste.  It’s also greaseless cookware.  If you put grease, fat, and butter down your drain week after week, month after month, what happens to the drain?   It clogs.  The same thing happens to your body.

 

·         GREASELESS COOKING (frying chicken without oil in the Electric Skillet) - This is our new 12” Liquid Core Electric Skillet.   It’s designed just like the smaller electric skillet.  When I shake it, you can hear the liquid silicon oil inside...  when I tell you the price you’ll think its liquid gold… This is five-plies surgical steel.  Between two of the plies we’ve injected liquid silicone oil.  The heating element is immersed in the oil; the oil in turn heats the pan.  This works just like a deep fryer, only you don’t get the grease.  Today, we’re going to cook the chicken the way the Atkins Diet recommends, without the skin and without oil.  We’re going to fry the chicken with the lid on, and the vent open.  The vent releases the steam so you don’t steam the chicken, and there will be no grease to clean up when you’re finished cooking, no odors in your hair, draperies, or furniture.  Everything stays inside the pan where it belongs, including your money!  Did you ever cook a 5-pound meatloaf in the oven and watch what happens?  It shrinks!  It goes in like a football and comes out like softball.  For every five pounds, it shrinks two!  You walk in the kitchen and say, “gee, that smells great.”  You’ve just inhaled $5.00 worth meat.  When I’m finished cooking, it will come out of the pan the same size as when it went in. 

·         HEALTH CRAFT COOKS QUICKLY - How many of you work a full-time job?  How many come home and work another full-time job?  Cooking and cleaning…  Health Craft cookware will get you in and out of your kitchen faster than you get in your car, and figure out which restaurant you can grease up at tonight.   The meat’s frying, the vegetables are cooking, the cakes baking, you’re all done.  The only thing you need in your kitchen now is a timer.

 

·         TIMER - I need somebody to help me out.  Who has a watch?   I need a volunteer…would you tell me when 15 minutes are up?   What’s your first name?  OK ____________ you raise your hand in 15 minutes and I’ll flip the chicken.   If the meal burns, whose fault is it?  _________’S fault… Only kidding, the meal will burn.  Now we’re going to make a salad for you.

 

NOTE: At this point you should be approximately 12 minutes, 15 minutes at the most, into your demonstration.

 

 

SALAD (Kitchen Machine #5 waffle slicing blade) NOTE: Use the food guide, it’s exclusive and no one else has one…

 

·         GREEN CABBAGE - How many know you should eat a salad every day?  According to a recent article in the “New York Times” the American Cancer Society said that this year more than 200,000 Americans, most of them women, would come down with cancer of the colon, primarily a result of a lack of roughage and fiber in the diet.  They went on to say you should eat a salad everyday.  How many people know that? (Raise your hand)

 

·         RED CABBAGE – We eat food with our eyes; always use a lot of color in your recipes; red cabbage is delicious in salads and its rich in potassium, magnesium, iron, and phosphorous.  It’s a high fiber food, and at 25 to 40 cents a pound, it’s a great buy.

 

·         CUCUMBERS - Cucumbers are good, but don’t peel them.  Did you ever eat a peeled cucumber and notice it burps up on you?   Ever wonder why it’s coming back up?   It’s looking for the skin you took off.  Don’t peel your vegetables!  The skin of the cucumber contains pepsin, a natural digestive enzyme that used in Pepto Bismol and Pepsin A.C.  To remove the wax and oils, wash your cucumbers with vinegar and water, twist ‘em dry with a paper towel, and then run them through the machine.

 

·         RADISHES - Radishes and mushrooms, instead of slicing them one at a time with a knife, slice a whole bunch in a few seconds.

 

·         ZUCCHINI or YELLOW SQUASH - Anything that looks good, tastes even better.  Ruffles have ridges, scalloped potatoes, and bread and butter pickles?   This machine has been doing this fancy cut commercially for over half a century.   There’s your harvest salad, done right before your eyes in less than a minute.  How about a big hand for that salad?  Isn’t that something?  Give your health a big hand… So eat a salad everyday.  You’ll lead a happier, healthier life.

 

·         POTATO CHIPS (Kitchen Machine #4 slicing blade) - We don’t recommend that you eat potato chips, but if you’re going to eat them anyway, here’s a way to make them healthier in your own kitchen.  Slice your potatoes on the #4 or #5 blade, drop them in unsaturated oil for 60 seconds and you get mouth-watering potato chips, or you can just drop them in the electric skillet and fry them without oil.

 

·         FRENCH FRIES (Kitchen Machine #3 French fry blade) - Wendy’s, Burger King, McDonald’s, whoever is winning the French fry battle this week, you can win in your own kitchen.  Look at this!

 

·         CHOPPED and PEELED ONIONS (Kitchen machine, #2 Julienne blade) - This machine will not slice tomatoes or raw meat.  It will chop cooked meat for turkey, ham, and chicken salads, but let me show you something this machine will do that no other machine in the world can do… take your onions, cut them in quarters from top to bottom.  Place the skin up away from the blade.  Now watch closely…the Kitchen Machine not only chops your onions, but also peels them, all in one operation.  No other machine can do that.  How about a big hand for the Kitchen Machine?

 

·         HOW MANY WOULD LIKE TO HAVE ONE? - The Health Craft Kitchen Machine is not sold in retail stores…it can only be purchased through live demonstrations like you see here today. How many would like to own one today?  How many would like to get one FREE?  Now the dead come alive!  Stick around and at the end of the demonstration I’ll tell you how to get one without paying for it.

 

 

OLD POTS (sample of each pan) - It’s too bad that all the men didn’t do all the cooking…  If they did you’d already own the Kitchen Machine, the electric skillet, the knives, and the “Total Kitchen”, everything you see here.  If a man is a carpenter, electrician, mechanic, or plumber, he has the best tools money can buy.  If he hunts, fishes, boats, or plays golf, money is no object… but when it comes to pots and pans, the people that don’t do the cooking say, “Honey, we’ve already got pots and pans, we don’t need any more pots and pans.”  How many people already have pots and pans? (Raise your hand) how many already have “the all American set of pots & pans?”  A little bit of this and a little bit of that, a hand-me-down, pass me over, leftover, make due, wedding gift, shower gift, or a flea market special?

 

Pans like this are supposed to build strong healthy bodies, stretch you food dollars, and save money in the kitchen… Let’s take a look at them.

 

• CAST IRON SKILLET – The old black skillet, you cook hamburgers one day, fish the next, and eggs following morning, and you get fishy eggs that taste like hamburgers.  What happens when you wash it?   It rusts.
• COATED PANS - the most expensive pans you can buy.  You buy them this year, next year, and every year thereafter.  What happens to the coating?  You eat it… 

·         PORCELAIN PANS - chip, the chips get into the food, and they don’t taste like potato chips.

·         STAINLESS STEEL – is not a good conductor of heat… That’s why they put copper and aluminum slabs on the bottom.  The only place you heat your food is on the bottom, so you’ve got to constantly stir and mix or it sticks and burns.   And with copper bottom pans, you’ve got to use twinkle dinky, fluffy Duffy, to keep the bottoms clean, and they are not cheap. You could easily invest $2,000 to $3,000 on a set of stainless pans today.  

·         ALUMINUM PANS – Good cookware has always been expensive.   Some of you may remember Guardian Service, Wear-Ever, Club Aluminum, Regal, West Bend and Vita Craft… 50 years ago we sold heavy cast aluminum waterless cookware like this, for $300 a set, that’s like $5,000 today.  The people that bought them back then, still have it today… If you go to any restaurant in town, they’re still using the old heavy cast aluminum; they’re the best cooking pans you can buy.  The only problem with aluminum pans is what happens when you boil water in it?   It turns black and the way you get the black out is to grab your Brill-O pad and scrub your brains out.  A lady from New York told me she didn’t have to scrub her pots anymore.  She said “I just cook tomato sauce in a different pot every week and the acid in the tomato eats the black out!”  I said “that’s great, but you’re wasting your tomato sauce.”  She says “No!  We eat it!”  You know it’s against the law to pasteurize milk in aluminum, or use it in hospitals, and they don’t even make aluminum bedpans out of aluminum.  If you can’t go to the bathroom in it, you shouldn’t eat out of it.  Aluminum is nothing more than electrified clay, no matter how much you scrub; you’ll never get it clean. (Pour black water into glass)  Would you like a drink?   And if you take a clean white towel and wipe out the pot, you’ll find that aluminum pots are dirtier than the floors we’re walking on!   This is what’s exposed when you scratch your coated pans.  We don’t recommend you use them in your home.

 

 

THIS IS HEALTH CRAFT (2-quart pan & cover) - Let me show you something Brand New… This is Health Craft, the undisputed leader in the cookware industry today, guaranteed in writing (boom-boom-boom) not to warp, buckle, bend, pit, chip, corrode, or wear out.  If anything happens to it, we will replace it absolutely free.  See, what we did is we took the old, heavy, cast aluminum pan, the best cooking pan you can buy, (not the cleanest, but the best cooking pan) and then wrapped it in a new space age heat-conducting core, so it cooks from the bottom up, sides in, and top down; not just a slab on the bottom like most other stainless steel cookware.  Then we wrapped it twice again in Surgical Stainless Steel, 9-plies of metal bonded together so it heats evenly and retain their heat, surgical steel inside and outside so you never have to use Brill-O or SOS.  Warm, soapy water and a good stainless steel cleaner is all you’ll ever need to get it clean.

 

·         SELF-STORING COVERS – Look at this!  Your lids fit right inside…  Did you ever get down in your oven to try to find the right lid to the right pan?  It sounds like World War III down there, (ha, ha, ha, ha).  Self-storing covers so you never have to go on a treasure hunt to find the coverlids.  We even give you custom handles so you can hang your set of cookware up, or you can stack it into 1 or 2 neat piles, so when you’re ready to cook, just flip your lid.  See… flip your lid.  __ (Chicken Timer) __ writes all my jokes and today is his/her last day.

 

·         TOP KNOBS – Top knobs turn off for easy cleaning and replacement… There are no screws, rivets or weld marks inside the pans to collect last week’s stew.  That’s a hygienic feature.  We even put a high-wide disc to protect your fingers.  If you’ve ever reached down onto the top of a hot pan without thinking, you know what I’m talking about. You never have to worry about burning your fingers again, isn’t that great?

 

·         NO STIPING – Did you ever notice, what’s the first thing to go on your pots and pans?  Handles and tops…  What don’t they sell in the stores (handles and top knobs)…  Well you never have to worry about that again, we are the only company to put stainless ferrules and expansion rings on all the tops to keep your lids from stripping.  We don’t want these lids stripping in front of your kids!   You’ll get these jokes tomorrow!

 

·         SELF-SERVING COVERS – Self serving covers for informal dining… It keeps the food hot, its one less dish to wash, and it’s good to look at… and isn’t this beautiful?

 

·         SAFETY GRIP HANDLES – Safety Grip Handles on every pan

 

·         FLAME GUARDS - And look at this…flame guards on every handle to protect them.  Even when your pans are very hot on top of the stove, you don’t need potholders or aprons to carry them around.

 

·         OVEN SAFE HANDLES - made of a new space age material that you can put in the oven up to 350° degrees, and in dishwasher they’re perfectly safe. 

 

·         HANDLE REPLACEMENT – Did you notice what’s missing?  Screws & Rivets… Have you ever had a pan where you had to constantly tighten the handles with a butter knife?   One day you forget to tighten it, and the handle is gone!   No screws and they never come loose.  To remove the handle, a couple of turns here and the handle releases for easy cleaning and replacement.  

 

·         POLISHED RIMS - Did you ever notice how other companies make stainless steel?  Most are rolled and tucked creating a seam along the edge.  You need a fork or a toothpick to remove the bacteria.  Look at this rim, see how it’s flared and polished?

 

• SELF BASTING COVERS – And look at this… The covers collect moisture and continually baste your foods so they don’t dry out in the cooking process. You don’t want your family eating dried out food, do you?

 

·         VAPOR SEAL - See how this lid spins on that cushion of moisture?  That’s a vapor seal for waterless cooking. (Spin the lid on the 1 ¼-qt.)

 

·         VAPOR VENT – Without this vent, you’d have to leave your lid ajar when frying chicken and have a greasy mess to clean up. (Cock the lid on the electric skillet to show the steam escaping, and then place it back).

 

• CLEAN KITCHEN - How many like to cook?   How many like to clean?   Notice the Health Craft kitchen always stays nice and clean.

 

• LIFE TIME WARRANTY – Don’t be fooled by imitations and look a likes… Look for the Health Craft name engraved right on the side of every pan, along with the pan size… and right below the name is something no other cookware company does for you… the customer service telephone number is right on the side of the pan.  So you always know where we are, because what good is a lifetime guarantee if you can’t find the company you purchased it from?  We’re the ONLY cookware company to put their phone number of the side of the pan.

 

• LOOK FOR THE TRADEMARK - The most important thing is to look for the round red circle, the white dove, the name Health Craft, It’s Like No Other Cookware in the World!

 

 

COMMITMENT CLOSES & 3^rd PARTY STORIES - How many people are impressed by what they’ve seen here today?  (Raise your hand)  How many people would like to own Health Craft cookware?  (Raise your hand) Everybody would!  In a few minutes, I’m going to tell how you can own Health Craft, and have it pay for itself.

(Note:  Smile, and look everyone in the eye as tell these 3^rd Party Stories.  They are all true, and when you have been in the business long enough, each of the following stories will become a reality to you.)

 

·         OLD FOLKS CLOSE - We had man order the Total Kitchen, that’s everything you see here.  I asked how old he was and he said “84”.  I said; at 84 you don’t need everything.  He said, “I know, we’ve been married for over 60 years, we don’t need it, we deserve it.” 

 

·         YOU DESERVE IT CLOSE - If you’ve been married 10, 20, 30, and 40 or even 60 years, you deserve to have something nice like this, you’re entitled to it, and you should have it… While you’re alive, you deserve the best things money can buy, and you’re looking at it.

 

·         PARENTS AND GRANDPARENTS CLOSE - Another fellow bought 7 Total Kitchens, one for each one of his grandchildren.  He said, “This is something that will remind them of their grand parent’s everyday they use it.”   That’s why parents and grandparents today give Health Craft as a gift.”  Isn’t that a great gift?

 

·         WEDDING CLOSE – When you’re looking for an engagement or wedding gift for that special young person, what better gift to give, than the gift of good health.

 

·         YOUNG COUPLES CLOSE - We had a 16-year old girl order the Basic Collection on our Easy Payment Plan, it’s only $25 a week for everything you see on the front row.  Anyone can afford it!  I asked her if she was getting married, she said, “No, I’m just planning ahead.”  She said, “If I don’t put a few dollars a week away for this, I would spend it anyway and have anything to show for it.”  Isn’t that smart?

 

·         GOOD COOKWARE IS FOR EVERYBODY CLOSE - The point I’m trying to make is this, it doesn’t make any difference whether you’re just starting out or you’ve been married 60 years, good cookware is for everybody…  Health Craft is a great gift, but who’s the best person you could give this to?   YOURSELF!!   The best gift you can give to your family is the gift of good health…it’s not how long you live; it’s how you live long.

 

·         HOW TO ORDER CLOSE - Let’s say you wanted to own a set of Health Craft Cookware.